Course Highlights
- Comprehensive Curriculum covering all aspects of digital marketing.
- Hands-on Training with real-world campaigns.
- 100% Placement Assistance with mock interviews.
- Live Case Studies from industry leaders.
- Access to over 60 essential digital marketing tools.
- Certification upon completion.
Course Modules
1. Introduction to Digital Marketing
- Overview of Digital Marketing
- Traditional vs. Digital Marketing
- Digital Marketing Channels
2. Website Strategy & Planning
- Domain and Hosting Setup
- User Experience (UX) and User Interface (UI)
- Website Development Tools: WordPress, Wix
3. Search Engine Optimization (SEO)
- On-Page & Off-Page SEO
- Keyword Research & Planning
- Link Building
- Tools: Google Search Console, SEMrush, Ahrefs
4. Content Marketing
- Blogging & Content Strategy
- Visual Content Creation
- Video Marketing & YouTube SEO
- Tools: Canva, Google Trends, BuzzSumo
5. Social Media Marketing
- Facebook, Instagram, LinkedIn, Twitter Marketing
- Paid Social Media Campaigns
- Analytics & Social Media KPIs
- Tools: Hootsuite, Buffer, Meta Business Suite
6. Email Marketing & Automation
- Building Email Lists
- Crafting Effective Email Campaigns
- Automation & A/B Testing
- Tools: Mailchimp, ActiveCampaign
7. Pay-Per-Click (PPC) Advertising
- Google Ads, Bing Ads, Social Media Ads
- Campaign Optimization
- Retargeting Strategies
- Tools: Google Ads, Facebook Ads Manager
8. Analytics & Conversion Rate Optimization (CRO)
- Google Analytics
- Conversion Tracking & Reporting
- A/B Testing & Optimization
- Tools: Google Analytics, Crazy Egg, Hotjar
9. E-Commerce & Dropshipping
- Setting up an E-Commerce Business
- Dropshipping Model
- Payment Gateways & Logistics
- Tools: Shopify, Oberlo
10. Advanced Digital Marketing Strategies
- Affiliate Marketing
- Influencer Marketing
- Podcast & Webinar Marketing
- Tools: ClickBank, Impact
Case Studies
- Coca-Cola’s Global Social Media Strategy
- Amazon's SEO & E-Commerce Strategy
- Nike's Digital Campaigns
- Zomato's Hyperlocal Marketing Strategy
- HubSpot's Inbound Marketing
Tools You Will Learn
- SEO: SEMrush, Moz, Ahrefs, Google Search Console
- Social Media: Hootsuite, Buffer, Meta Business Suite
- PPC: Google Ads, Facebook Ads Manager
- Email Marketing: Mailchimp, ActiveCampaign
- Analytics: Google Analytics, Hotjar, Crazy Egg
- E-commerce: Shopify, WooCommerce, Oberlo
- Automation: Zapier, HubSpot, ActiveCampaign
- Content: Canva, BuzzSumo, Google Trends
FAQs
A1: We offer a comprehensive Digital Marketing Course covering various aspects of digital marketing.
A2: The Digital Marketing Course lasts for 3 months, with classes held twice a week.
A3: The total fee for the Digital Marketing Course is ₹20,000.
A4: No prior experience in digital marketing is required. The course is designed for beginners as well as those looking to enhance their skills.
A5: Yes, participants will receive a certificate recognizing their completion of the Digital Marketing Course.
A6: We offer 100% placement assistance, including mock interviews, resume building, and job referrals to help you start your career in digital marketing.
A7: Yes, our course includes practical sessions and hands-on projects to apply the concepts learned effectively.
A8: Yes, participants will gain hands-on experience with over 60 essential digital marketing tools used in the industry.